I love the English. They have virtually cornered the market for lovable eccentricities, which make life so much more exciting, pleasurable, and fun. Which other nation has given us such luminaries like Douglas Adams, Spike Milligan, Richard Branson, W C Sellar, R J Yeatman and Frank Frederick?
Haven’t heard of Frederick?!! You should, you should. Read here :
Marcello Bedoni, one of Europe’s leading tenors, flew to Lancashire especially for the concert following an invitation from Mr Federick who is re-launching an 100-year-old brand.
The gelato, which goes on sale this month, has been faithfully recreated from a century old family recipe. Its creator Antonio Federici believed that listening to the opera he loved was beneficial to his cows and co-workers. He was convinced that it stimulated the production of endorphin-rich milk and created a happy working environment and wrote it down as an essential ingredient to the recipe.
The recipe, which has been handed down through the generations, has now been passed onto his grandson Mr Frederick.
Mr Frederick says; “My grandfather always sang to the cows before milking and in our quest to recreate the gelato my brother and I enjoyed as children, we are sticking faithfully to his recipe.
The cows will enjoy the recital and this will be reflected in the quality of the milk they produce for us. The passion of the music will be reflected in the product. We also plan to stage opera performances within the Antonio Federici factory this summer for our work force so that everyone enjoys the benefits of this wonderful music. ”
The ice cream manufacturer has laid on a series of opera recitals which started on Friday at Cockshotts Farm near Clitheroe, Lancashire where the Fresian herd were serenaded with tunes including Amore ti vieta by Giordano and E lucevan le stelle by Puccini.
Hayley Campbell-Gibbons, Dairy Adviser to the NFU commented “Soothing sounds or music can reduce stress and induce relaxation and a healthy, contented cow is likely to produce more milk and anything that enhances that can only be a good thing.”
Bedoni says; “I am looking forward to the concerts – the cows are such gentle beasts and have a good ear for opera. I have put together a special repertoire for my audience including soothing arias and Napolitan songs. I am steering clear of rousing numbers like Wagner and Carmina Burana!”
I think our Agriculture Ministry should adopt this strategy to increase productivity in our farms. Pandit Jasraj could sing to eggs to make them hatch faster. Sivamani could drum up larger fish and prawns at our fish farms. And Euphoria or Silk Route could sing to goats to make them fall asleep on their way to the abbatoir – their music has a similar effect on me anyway.